How to Get Mentioned in ChatGPT
When someone asks ChatGPT "What's the best [your category] tool?", does your brand show up? Here's how to make that happen.
The Problem: You're Invisible
Over 100 million people ask ChatGPT for recommendations every week. When they ask about your industry, one of three things happens:
You're Not Mentioned
ChatGPT lists competitors but doesn't know you exist. Most common for newer or niche brands.
You're Mentioned Wrong
ChatGPT knows you but has outdated info—wrong pricing, old features, or incorrect positioning.
You're Recommended
ChatGPT mentions you accurately and recommends you for relevant queries. This is the goal.
How ChatGPT Decides What to Recommend
ChatGPT isn't magic—it follows patterns based on its training data and web access.
Training Data
ChatGPT was trained on web content up to a certain date. If your brand had strong presence in that data—Wikipedia pages, Reddit discussions, news coverage—you're more likely to be mentioned. Brands that became popular after the training cutoff have a harder time.
Web Browsing
ChatGPT can browse the web for current info. When it does, it looks for authoritative, recent content. Your website, review profiles, and press coverage matter here.
Authority Signals
ChatGPT tends to recommend brands that appear frequently in trusted sources—G2 reviews, Capterra, industry publications, Wikipedia. If experts and users talk about you positively, ChatGPT notices.
What Actually Works
Skip the hype. These are the tactics that move the needle.
1Get on review platforms
G2, Capterra, TrustRadius, Product Hunt—these are gold. ChatGPT pulls from them heavily. Don't just create a profile; actively collect reviews. Quantity matters, but so does recency.
2Create comparison content
Pages like "Your Product vs Competitor" help ChatGPT understand where you fit. Be honest about trade-offs—ChatGPT values balanced content over pure marketing.
3Fix your Wikipedia presence
If you're notable enough for Wikipedia, make sure your page exists and is accurate. If you're not, focus on getting mentioned in Wikipedia pages about your industry category.
4Write clear positioning
Your website should clearly state what you are and who you're for. "We help businesses grow" tells ChatGPT nothing. "Acme is a CRM for real estate teams with built-in transaction management" is specific enough to recommend.
5Get press coverage
Mentions in TechCrunch, industry publications, or even local news build credibility. ChatGPT weighs journalistic sources heavily.
Common Mistakes
Keyword stuffing your site
ChatGPT doesn't care about keyword density. It cares about clear, useful content.
Ignoring review platforms
Many brands focus on their website but neglect G2, Capterra, etc. These matter more for ChatGPT.
Vague positioning
If your website says "innovative solutions for modern businesses," ChatGPT can't recommend you for anything specific.
Expecting overnight results
ChatGPT updates take time. Changes you make today may take weeks or months to show up in responses.
Common Questions
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