What is a GEO Score?
A GEO score quantifies your brand's visibility across AI-powered platforms. It's calculated by analyzing multiple factors across ChatGPT, Claude, Perplexity, and Gemini.
How GEO Scores Are Calculated
Component 1: Mention Frequency (25%)
How often AI systems mention your brand in relevant queries.
Component 2: Mention Position (20%)
Where your brand appears in AI responses (first mention = higher score).
Component 3: Sentiment Score (20%)
Whether mentions are positive, neutral, or negative.
Component 4: Accuracy Score (15%)
How accurate the information AI provides about your brand.
Component 5: Citation Rate (10%)
How often your content is cited as a source.
Component 6: Platform Coverage (10%)
Consistency across all major AI platforms.
GEO Score Benchmarks
| Score Range | Rating | Description |
|---|---|---|
| 80-100 | Excellent | Industry leader in AI visibility |
| 70-79 | Strong | Above average AI presence |
| 50-69 | Average | Room for significant improvement |
| 30-49 | Below Average | Limited AI visibility |
| 0-29 | Poor | Minimal or no AI presence |
Improving Your Score
Quick Wins (1-2 weeks)
- Update business profiles
- Ensure information consistency
- Add FAQ content
Medium-Term (1-3 months)
- Build authoritative content
- Earn quality citations
- Create comparison content
Long-Term (3-6 months)
- Build thought leadership
- Pursue authoritative sources
- Develop comprehensive content hub
Conclusion
Your GEO score is a vital metric for understanding and improving your AI visibility. Regular monitoring and optimization ensures you stay competitive as AI becomes the primary way users discover brands.
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